CHAPTER-4 BUSINESS OBJECTIVES










































KEY TERMS:-

1.MISSION STATEMENT-SETS OUT THE OVERALL PURPOSE OF A BUSINESS.

2.OBJECTIVES- IS A TARGET THAT IS MEASURABLE AND HAS A GIVEN TIME PERIOD

3.STRATEGY-IS A LONG TERM PLAN TO ACHIEVE THE OBJECTIVES OF A BUSINESS.

4.TACTICS-ARE THE SHORT TERM ACTION NEEDED TO IMPLEMENT THE STRATEGY.






























1 comment:

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